Our Company

Save the Planet Janet is the name of the company that operates www.earthslivingclay.com and develops and markets products under the Earth’s Living brand. Save the Planet Janet – the company name – is also the name that appears on credit card statements for purchases from this site.

Save the Planet Janet was derived from a nickname our owner, Janet Lancaster, was given by a former co-worker who recognized Janet’s persistent efforts to reduce, reuse and recycle – and encourage others to follow suit. This is not just a marketing play, but is in fact, how she lives her life. In fall 2011, The San Diego Reader featured a story on urban gardening, for which Janet and her husband Kelly were interviewed for their efforts to replace their thirsty front lawn with an organic, edible garden. We are delighted that the local food movement is growing by leaps and bounds around America and is getting the media attention it deserves. Janet also served on the Slow Food Urban San Diego board as Voluteer Committee Chair from December 2010 until January 2012.

One of the areas we’ve looked at is packaging. Our goal is to utilize the greenest packaging available, while keeping costs in mind. We use shredded junk mail or Pelaspan Bio loose fill for packaging. This loose fill product consists of vegetable starch and is water soluble and compostable. They even melt in your mouth! Shipping labels are printed on the back side of once-used paper. And, our hosting provider purchases wind energy credits to offset their energy consumption.

Provided they meet our quality standards and overall requirements, we always attempt to source products and supplies locally so that our carbon footprint is reduced. Our new, handmade soap line is made in San Diego less than five miles from our operation, which allowed us to reduce the price of our soaps by 35%.

Our Team

Janet Lancaster

Janet Lancaster has owned and operated  www.earthslivingclay.com since February 2011. This is the third small business Janet has owned and operated. A long time consumer of alternative healing and natural remedies, Janet was amazed with the healing power of calcium bentonite clay she used on a pilonidal cyst she was suffering from when she met Carol and Chuck Rock. Janet’s professional background is in corporate America as a Business Process Manager, Organizational Change Management Lead, and Business Systems Analyst. She also spent much of her career in high technology sales and marketing. Her dream is to grow the Earth’s Living™ brand and business so she can close the chapter on her career in corporate America.

Carol Rock

Carol Rock – along with her husband Chuck – cofounded www.earthslivingclay.com in December 2005. Together they successfully built the business while semi-retired. In 2011, Carol and Chuck decided to fully retire in order to enjoy more time with their children, grandchildren and great-grandchildren. With her extensive knowledge of calcium bentonite clay and alternative health and healing, Carol continues to consult with www.earthslivingclay.com.

Previously, Carol started and ran the pet clothing company Pet Toppers for 14 years. She was also a movie memorabilia Merchandising Consultant and owned and operated a booking agency for an international fashion photographer working with television personalities and fashion models. She has founded, operated, and sold many successful
businesses including the Atlantis Reef Resort in Belize, Central America and an Import/Export company selling merchandise from Ecuador.

Chuck Rock

Chuck Rock – along with his wife Carol – cofounded www.earthslivingclay.com in December  2005. Chuck was responsible for all aspects of web design and development as
well as the accounting operations. Together, they successfully built the  business while semi-retired. In 2011, Chuck and Carol decided to fully retire
in order to enjoy more time with their children, grandchildren and  great-grandchildren. With his expertise in business management and with alternative
health and healing, Chuck continues to consult with www.earthslivingclay.com. Chuck also  owns and operates Rock Solid Bookkeeping and Accounting in Oceanside, CA.

Chuck previously worked as a real estate broker in Durango,  Colorado and as a Customer Service Representative for SkyWest Airlines in Mesa,  Arizona. He was fortunate enough to apply his knowledge of accounting and  information systems on the beautiful Hawaiin island of Maui for four years. Chuck’s career in finance and computers was preceded by several years’ service  in the United States Navy.